top of page

Our Work

Change1

Change1 is a nonprofit supporting youth aging out of foster care; we partnered with the core team and UT Austin PR division to strengthen outreach to foster youth and the case managers who serve them.

Date

February 2025 - May 2025

Overview

We identified slow audience growth and an Instagram–Facebook engagement gap, and focused on educational, trend-aligned content to raise visibility and understanding of Change1’s mission.

Approach

  • Deployed a full-funnel Instagram strategy with two posts per week mapped to awareness through loyalty.

  • Prioritized people-forward, trend-aligned reels alongside infographics.

  • Used collaborations and cross-tagging to reach new audiences.

  • Set up a flexible Mailchimp newsletter template to support ongoing updates.

Results

  • Accounts reached: +231.7%

  • Profile visits: +180.2%

  • External link taps: +231.5%

  • Follower growth: +12.1%

bottom of page